How Frank Campaigns Work

Update November 2020: This post is no longer current. See the current How Campaigns Work blog post here.

Frank helps create campaigns around issues you care about and want to see improved at work. Campaigns will go through several phases before demands are delivered to management. In this post, we’ll walk you through what to expect at each stage and what you should be focused on.

To get started, click or tap “New campaign”

1. Creating your campaign

Next, select your campaign type

Your campaign will lay out the importance of your issue and make the case for why things must change in your workplace. You’ll be asked to provide the background information about why this issue matters. We recommend being specific about the change you want to see.

Add a few coworkers to help you organize your campaign

Publishing your campaign means your coworkers will be able to view it inside Frank. Before you take this step, you can invite coworkers who are already on Frank to join you as organizers. You can also add PDFs or images to help support your efforts. Once you publish your campaign, it’ll be visible to your coworkers in Frank to vote and comment on, but you can always make edits if needed up until your campaign reaches solidarity.

2. Campaign published

Solidarity represents your total support for your campaign. Campaigns must reach 75% solidarity to be delivered to management.

You might already know how your coworkers feel about your campaign issue — that’s great. You’ll build solidarity quickly and move onto the next stage of communicating your demands to management. If you haven’t had many conversations with coworkers on your issue, that’s okay, too — Frank allows you to publish a campaign, discuss it in one centralized, private place, and get feedback from coworkers.

3. Solidarity reached

Votes have weighted levels of support — from ‘does not support’ to ‘ready to take action’ — which count towards your total solidarity score. Once your solidarity score reaches 75%, you’re able to take the next step of communicating to management. All workers are, of course, free to communicate directly to coworkers or their management at any time, but in order to send a campaign with Frank, we work to ensure your support is strong and wide amongst coworkers. Having strength in numbers helps force management to take your campaign seriously.

It’s also important at this point to know exactly who you’re targeting with your campaign. This could be your direct manager, your CEO, or board members.

4. Communicating with management

Frank anonymously sends your approved letter to the management target(s) you’ve identified. We transmit this without names of any supporters or organizers so no one employee is identified and targeted as a leader of the campaign.

In this letter, you’ll outline to management when you expect a response by and what your group expects to happen within that timeline. Any emailed responses to the demand letter are automatically shared with the group. You can often expect management to try to respond off of Frank — which you can notate in Frank for discussion.

5. Response received from management

If your group is dissatisfied with management’s response, you may wish to take collective action to escalate your campaign. Actions like walkouts, work stoppages or slow downs, sick-outs, social media campaigns, and press releases can put pressure on management to take your demands seriously. These actions, however, are strongest when you have the majority of your group participating and they’re also risky by nature, so it’s important to make sure your group members are united.

If you’re satisfied with management’s response, congratulations on having your voice heard. Remember to stay engaged with your group to hold your employer accountable on making the changes you want to see. And you can get started building solidarity on your next campaign.